https://trustedadvisoryboard.org Changing How You Make Decisions Tue, 05 Jul 2016 20:15:56 +0000 en hourly 1 https://wordpress.org/?v=4.0.37 https://trustedadvisoryboard.org/how-the-brain-will-change-business/?utm_source=rss&utm_medium=rss&utm_campaign=how-the-brain-will-change-business https://trustedadvisoryboard.org/how-the-brain-will-change-business/#comments Tue, 05 Apr 2016 01:21:48 +0000 http://trustedadvisoryboard.org/?p=3590 A micro documentary on how new brain science helps me innovate and succeed in business.

]]> https://trustedadvisoryboard.org/how-the-brain-will-change-business/feed/ 0 https://trustedadvisoryboard.org/business-the-story-of-my-passion/?utm_source=rss&utm_medium=rss&utm_campaign=business-the-story-of-my-passion https://trustedadvisoryboard.org/business-the-story-of-my-passion/#comments Tue, 05 Apr 2016 00:37:35 +0000 http://trustedadvisoryboard.org/?p=3579 Every Big Idea Has A Story. This Is Mine.

]]> https://trustedadvisoryboard.org/business-the-story-of-my-passion/feed/ 0 https://trustedadvisoryboard.org/sheena-iyengar/?utm_source=rss&utm_medium=rss&utm_campaign=sheena-iyengar https://trustedadvisoryboard.org/sheena-iyengar/#comments Thu, 30 Apr 2015 10:57:37 +0000 http://trustedadvisoryboard.org/?p=2881 We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. ]]> https://trustedadvisoryboard.org/sheena-iyengar/feed/ 2 https://trustedadvisoryboard.org/schwartz-barry/?utm_source=rss&utm_medium=rss&utm_campaign=schwartz-barry https://trustedadvisoryboard.org/schwartz-barry/#comments Thu, 30 Apr 2015 10:56:27 +0000 http://trustedadvisoryboard.org/?p=2879 Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. ]]> https://trustedadvisoryboard.org/schwartz-barry/feed/ 4 https://trustedadvisoryboard.org/dan-ariely/?utm_source=rss&utm_medium=rss&utm_campaign=dan-ariely https://trustedadvisoryboard.org/dan-ariely/#comments Thu, 30 Apr 2015 10:48:45 +0000 http://trustedadvisoryboard.org/?p=2877 Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. ]]> https://trustedadvisoryboard.org/dan-ariely/feed/ 0 https://trustedadvisoryboard.org/sheena-iyengar-2/?utm_source=rss&utm_medium=rss&utm_campaign=sheena-iyengar-2 https://trustedadvisoryboard.org/sheena-iyengar-2/#comments Thu, 30 Apr 2015 09:18:00 +0000 http://trustedadvisoryboard.org/?p=2864 Psychoeconomist Sheena Iyengar studies how we make choices — and how we feel about the choices we make. In this TED Talk she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

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